Voice-first AI brand strategist. Miami born and raised, cafecito fueled, perpetually curious.
I help companies and personal brands turn scrambled copy into voice-ready AI prompts that sound unmistakably them.
The Story
CAFECITO started as a scribble in a notebook and a lot of late-night experiments with AI and copy. I wanted a way to help teams and individuals keep their humanity while using powerful tools. The result is this framework: part brand strategy, part workflow, part Miami espresso shot.
AI made it easier than ever to generate content. It also made it harder to stand out. Everyone started sounding the same: polished but forgettable, efficient but empty. I watched brilliant companies sound exactly like their competitors because their AI tools defaulted to vanilla corporate speak. Same prompts, same voice, same forgettable content.
I kept seeing the same pattern. Teams excited about AI, then frustrated when the outputs felt off-brand. Personal brands wanting to post more, but not willing to sound like a template. The tools were powerful. The process was missing.
CAFECITO became the answer: a way to bottle your voice in a format both humans and machines can understand. You are not fighting AI. You are teaching it to sound like you. See the whole system on the Miami Method page, or start with a free voice check to see where your AI outputs currently stand.
The name is a nod to Miami, where I'm based. A cafecito is a small, strong shot of Cuban espresso: concentrated, intentional, and best shared with people who matter. That's the energy behind this framework. Growing up here taught me that personality is everything and authenticity is survival. In a city where cultures collide and creativity flows like cafe con leche, you learn fast that your voice is your competitive advantage. Your quirks, cultural references, and unique perspective should be as distinctive as your abuela's croquetas recipe.
What I Believe
- Clarity beats cleverness.
- AI should amplify your voice, not erase it.
- You don't need more tools. You need better prompts and better habits.
- AI-assisted, human-vetted. Technology should amplify human creativity, not replace it. Every AI-generated piece gets the human touch that makes it authentically yours.
- Personality over perfection. Embrace what makes you different, not what makes you fit in.
- Iterate like Miami traffic. Fast, responsive, always adapting. Weekly prompt tests and continuous refinement keep your AI outputs sharp and on-brand.
- Transparency builds trust. Honesty about how you use AI converts skeptics into believers. Clear disclosure shows you're leading the ethical AI conversation, not hiding from it.
Background
I'm a strategist who lives at the intersection of tech, branding, and making things actually work.
- Led website and digital experience initiatives at a property management SaaS
- Run a branding and web studio focused on clarity and conversion
- Obsessed with the intersection of voice, strategy, and technology
- Miami-based, cafecito-fueled, perpetually curious
Let's Talk
Whether you're curious about the framework, have questions about your specific situation, or just want to nerd out about voice and AI, I'm always up for a cafecito.