Free resources
The toolkit, open on the counter.
Every template, checklist, and prompt pack here is the real thing we use in Voice Sprints. Use them yourself, free. If you want them built with you, that's what the sprint is for.
Channel-Switch Prompt Guide
A brand voice template for recasting one piece of content across blog, LinkedIn, X, email, and support without your AI brand voice falling apart.
20 minutes
ChatGPT Voice Prompts
Twelve copy-paste ChatGPT voice prompts that make ChatGPT or Claude write in your brand voice, not generic AI voice, from LinkedIn posts to support replies.
10 minutes
Red-Pen Feedback Template
A brand voice template for turning the edits you make to AI drafts into reusable prompt instructions, so the exact same fix never happens twice again.
25 minutes
The AI Use Policy Template
A fill-in AI use disclosure policy template that spells out what to disclose, where it lives, sample language, and what a model never writes alone.
30 minutes
The Before/After Gallery Guide
A step-by-step guide to building a swipe-compare before and after content gallery that proves your brand voice work in real sales conversations.
2 hours, once
The Brand Voice JSON Guide
Turn your brand voice guidelines into a Brand Voice JSON file: one structured block that ChatGPT, Claude, and Notion AI actually follow every time.
45 minutes
The Content Testing Framework
A 15-minute weekly routine for testing and improving your AI brand voice prompts, no analytics dashboards or A/B testing software required at all.
15 min weekly
The Freelancer Voice Brief
A one-page freelancer voice brief template with a review rubric that gets any writer or VA producing on-brand copy from their first assignment.
45 minutes
The LinkedIn Voice System
A personal brand LinkedIn system with 4 post archetypes, a weekly cadence, and a hook bank pattern that keeps posts sounding like you, not a template.
1 hour setup
The Social Media Voice Pack
Platform-specific brand voice guidelines and eight copy-paste prompts that keep your AI brand voice intact on LinkedIn, Instagram, X, and TikTok.
30 minutes setup
The Solopreneur Content Playbook
A 90-minute weekly system for one person to produce a full week of on-voice content, with AI doing the lifting and you doing the sounding and editing.
90 min weekly
The Team Onboarding Kit
A brand voice template for getting a new teammate or contractor writing in your AI brand voice within one hour, with a quiz to verify it landed.
1 hour session
The Voice Consistency Scorecard
A monthly 45-minute brand voice consistency audit that turns 'our voice feels off' into a number you can track, band, and fix month over month.
45 min monthly
The Voice Recovery Checklist
A 10-step, 2-week voice recovery checklist for when your content has already gone generic, with time estimates and done-criteria for each step.
2-week plan
The Welcome Email Sequence Template
A 4-email welcome sequence template written in your own voice, not a marketing template voice, with fill-in structure and one worked example.
1 hour
Tone & Mood Matrix Builder
Build a tone of voice matrix: map your personality on four sliders, lock your adjective lists, and set how your AI brand voice flexes across moods.
30 minutes
Voice Audit Checklist
Score five real pieces of your content against ten yes/no checks in this brand voice guidelines audit, and find out where your voice is drifting.
15 minutes
Voice Charter Template
A brand voice template for writing the 25-word Voice Charter that anchors every AI prompt, blog post, and web page you produce from here on out.
20 minutes
Start with the problem
Guides for the thing you came here to fix.
Templates assume you already know which piece is broken. These walk through the diagnosis first.
Why Does AI Content Sound Generic? (And How to Fix It)
The real reasons ChatGPT output sounds flat and interchangeable, plus the specific fixes for each cause, from vague prompts to missing voice systems.
Brand Voice for Coaches: Sound Like You, Not the Niche
A brand voice system built for coaches whose content, and AI drafts, sound like everyone else's in the niche. The exact fix, not more advice.
Brand Voice Guidelines Template (Built for the AI Era)
What a brand voice guidelines template needs to contain now that AI writes your first drafts, plus a free 25-word Voice Charter template to start with.
How to Make ChatGPT Sound Like You (Not Generic AI)
A step-by-step method for making ChatGPT write in your actual voice: the Voice Charter, examples-in-prompt, a Brand Voice JSON, and how to iterate.
Alternative to Hiring a Content Writer: Honest Comparison
Freelancer, agency, DIY AI, or a voice sprint plus retainer: an honest comparison of what each option actually costs, delivers, and breaks down on.
Templates take you far. A sprint takes you further.
Everything here is self-serve. The Voice Sprint is the same system, built with you, in your calendar, done in weeks.